In an earlier post, I shared the story of how I got a job with McLaren Racing. Click here to see the entry: How I Got into Sales.

When I was working for McLaren Racing, I quickly figured out who made the money: the car owner and the car driver. It certainly wasn't me, a college student and mechanic.

One of the attributes of a good salesperson is to have economic incentive. In about 1955 or 1956, my sister and I had to share an 8 oz. bottle of Coca-Cola. I remember thinking to myself, "Someday, I'm going to be successful enough where everyone around me will be able to have their own bottle of Coca-Cola."

Here at Lyman & Sheets, we subscribe to the Five Es. The first of the Five Es is economic incentive. Stay tuned for the next four.